Bureau van Dijk recently presented at the K-Beauty Expo in Korea, inspiring an audience of beauty industry executives to use company data to leverage sales and marketing intelligence, and to target leads more accurately.
The exhibition attendees included representatives from the beauty, packaging, medical and fashion industries, original equipment manufacturers (OEMs) and major cosmetic companies from across Korea. They came to hear speakers including government representatives, patent experts and market intelligence companies.
Many of the OEMs in attendance were small-scale operations seeking to improve their ability to generate extensive sales and marketing leads. These delegates were keen to learn how they could use Orbis data to plan and target sales leads based on facts.
The Bureau van Dijk team in Korea explained how companies can use Orbis to discover what their best customers look like, and then find more of them. The data from Orbis can reveal to the beauty industry which regions and types of company offer them the best opportunities, so that they can create precise targeted lists of potential new customers for their B2B sales teams to approach.
They illustrated these capabilities with a case study showing how a global cosmetic manufacturer uses data from Orbis and Orbis Intellectual Property (IP) – which links global patent data to companies - to explore and understand patent information and ownership structures, helping to determine their IP and sales strategy.
To find out how Orbis can help your business target sales and marketing leads more accurately, click here.